Last time the educational technology market EdTech has shown significant growth, the dynamics of which exceed the growth of other markets attractive to startups. The article provides an analysis of EdTech market trends, primarily in terms of the development of promising technologies and their application for education and training, including new multimedia, VR, AR, IoT, AI, robotics, gamification, mobile learning, as well as new educational solutions: educational platforms, online educational services and applications, educational games, adaptive educational systems, educational social environments, new devices for learning, new techniques for knowledge evaluation and formative assessment, automation of learning processes, innovative techniques of functional literacy and competencies of the 21st century development, peer to peer learning (P2P), interactive educational projects and so on.