This article lays a particular emphasis on the study of the degree of influence of digitalization and globalization on the formation of trends in the development of modern digital society, on the development of companies and their business strategies. The increasing role of education in the regulation of technological processes by society in the context of the development and implementation of the latest approaches to improving the education system is noted. The importance of integrating the educational and technological spheres into the national processes of socio-economic growth through competent strategic management has been substantiated. The education system demonstrates ways of adapting society to digital challenges.