The article analyses the problems of civil law regulation of relations arising in the digital society. The property relations, the civil turnover sphere is increasingly shifting to various kinds of electronic platforms. The process was further accelerated by the COVID-19 coronavirus pandemic. The development and application of artificial intelligence technologies bring forward the problem of ensuring safety for humans from the negative impact of such technologies, minimizing threats to their life and health. Due to the virtuality of artificial intelligence as a social phenomenon, a product, a good created by man, the application of traditional legal means to regulate social relations connected with the application of artificial intelligence technologies at present does not provide a full solution to a number of uncertainties arising on the market of goods, works and services. To this end, it is proposed to form a new legal fiction in civil law at the level of scientific doctrine to resolve legal uncertainties arising in civil turnover due to the use of artificial intelligence technologies. It is about formalizing artificial intelligence technology as a subject of law as an “electronic person” or “electronic legal entity” bringing together several legal entities with a special legal personality.