Purpose. The article deals with analyzing communicative information strategies of digital diplomacy, used by a famous modern British politician B. Johnson on international social networks. Methodology. The linguistic, descriptive methods and the method of logic and semantic analysis are used as basic methods of the research. Results. Digital diplomacy uses certain communication strategies, among which information strategies are crucial. They are implemented mainly by the selection of certain information, detailed development of information and suppression of some facts. Political messages shared on Twitter contain emotional language for the purpose of hidden manipulation. Practical implications. Research results can be applied in political linguistics, cultural science and political science.