The author of this article suggests an overview of the generic psychological principles of influence, earlier described by Robert Cialdini, and their application to enterprise management. Each principle is analyzed according to the structural points: brief description; distinction of enterprise-specific features; examples of positive and negative impact caused to the enterprise by the application of principle; introduction of management methods. Throughout the publication we draw attention to the importance of enterprise psychological risks management, because even though they are highly underestimated, they play a crucial role in the enterprise functioning and development perspective. Also, with this article, the author tries to prove that these risks can be avoided or even used to the benefit of the enterprise performance, despite the complexity of psychological risks management.