In April to June 2020, Russia passed through a major COVID-19 lockdown which, as elsewhere, has led to a rise of online connectivity and co-practice. We argue that several online mass-participation activities by Russians during the lockdown have grown into examples of contributive action. As a type of connective action, contributive action is based upon individual motivation to partake in unorganized personal action. However, its focus moves from connection-and-action (mostly impossible during lockdowns) to online projects where user participation-by-contribution turns an activity into socially and/or politically meaningful action. In Russia, activities based on contributive action, such as virtual protests or online Victory Day celebrations, came in place of connective action at a time when offline collectivity was unavailable or minor. They also served as a way back to normality in relations between the society and the state, as well as a means for social coping with the crisis. © The Author(s) 2020.