The presented work examines the features of modern Russian youth and their media behavior in the context of the spread of COVID-19, which contributed to the more active use of information and communication technologies (ICT) in their daily life. Based on the results of sociological and marketing research, the article examines the most popular information and communication technologies and solutions that contribute to the most effective remote interpersonal and social interaction characteristic of modern Russian youth, examines its features as representatives of generation Z.