Research background: The author analyzes the phenomenon of cultural identity of the city and its cultural and economic aspects which allows us to create the concept of the Imperial city, and analyze its relationship with its own historical background and ideas about the global city. Structural analysis of modern ideas about the Imperial city allows us to ensure a strong urban brand and influences its global competitiveness. Purpose of the article: The article is devoted to the problem of forming strong brands of certain territories, in particular, Imperial cities, and their impact on the competitiveness of the region. Methods: The multidisciplinary approach to the analysis of a chosen phenomenon combining economic-statistical and cultural-philosophical methods to assess the mutual influence of the city’s globality and its Imperia concept on the formation of its distinctive ecnomically strong brand. Findings & Value added : The analysis showed that a new understanding of the phenomenon of the Imperial city, strengthening its brand, increasing recognition in the world and close ties with cultural dominants allows the Imperial cities to attract significant financial investments and improve their competitive position at the global market. As a scientific growth, the author can consider the influence of the Imperial city concept on the structure of the formation of a successful urban brand of a territory. The author proposes the new methodology for assessing the brand value of the Imperial City.