In the current turbulent and unpredictable markets, competitive advantage can no longer be achieved through high product quality or efficient processes alone [...]
R. van de Wetering
Department of Information Sciences, Open University the Netherlands, 6419 AT Heerlen, The Netherlands
S. Kurnia
Computing and Information Systems, Melbourne School of Engineering, The University of Melbourne, Parkville, VIC 3052, Australia;, sherahk@unimelb.edu.au
S. Kotusev
Higher School of Economics, National Research University, 101000 Moscow, Russia;, kotusev@kotusev.com