Availability of tourism resources is the main condition to meet the needs of the tourism. When tourism resources are properly managed and invested enough they become the base of physical and cognitive activity for the humans and contribute to the economic prosperity of the territory. This applies in particular to the Syrian Arab Republic and the Tartous governorate located in the eastern Mediterranean. In the article the factors determining tourism demand in the Tartous governorate are studied. The results of the investigation allowed formulating recommendations for the development of tourism in Tartous governorate.