The article is devoted to the comprehension of the problem of manifestation of personal vitality and its manifestations in difficult life situations, presented in the works of various researchers-psychologists. Vitality is seen as the ability to cope with one’s own life, the result of positive adaptation despite adverse conditions and / or dangerous circumstances. Vitality is characterized by a combination of social and intrapsychic processes that allow a person to be healthy in an unfavorable environment. The manifestation of a person’s ability to cope with difficult circumstances, unfavorable life situations is influenced by various factors, including the possibility / impossibility of productive self-expression, sufficient involvement / non-involvement in taking care of oneself and important life processes, searching and finding a solution to the problem of lack of motivation, openness / closeness, awareness / lack of awareness, etc. An essential point in the development of a person’s vitality is the provision of the necessary specially organized psychological assistance aimed at optimizing the client’s self-esteem, developing his assertiveness, sense of humor, flexibility, creativity, motivational-semantic sphere and reflective culture.