The article analyzes the features of the functioning of proper names in the news socio-political discourse in different countries and regions (Russia, Tatarstan, Vietnam, Albania). The authors consider the psycholinguistic aspects of the use of PN’s in texts about coronavirus, identify the features of the impact of such texts on the reader, and identify the target orientation of such texts. Hypothesis: PN in news reports about coronavirus in modern socio-political discourse in conditions of quarantine and self-isolation serve as a bond that unites different layers of society, creating a hologram of a single mental space. The very problem of coronavirus is potentially dangerous for society due to the increased attention of all representatives of society to the problem of health. The relevance is due to the increasing influence of AI on personality identification and the problems of attribution of texts in the news sociopolitical discourse since it has a priority influence on the transformation of public consciousness. The authors consider the traditional role of PN’s in the news text, with an emphasis on performing the tasks of a certain ethnolinguistic and cultural marker. The study helps to understand language universals in the transmission of psychoemotional moods in a situation of stress in a pandemic situation.