The article examines the competitiveness of Russian-made wood panels in the world market, analyzes their competitiveness factors and determines the development paths of wood panels production within the framework of the import substitution policy. Today in the Russian Federation, there are tendencies towards the construction of competitive production of wood panel products. A few years ago, the Russian Federation was the clear leader in the import of these goods from the European Union. In view of the change in the foreign trade policy of the Russian Federation for the export of industrial wood such industries began to develop within the country. As a result, we analyzed the dynamics of the development of production and consumption of wood panels, conducted analysis of strengths and weaknesses of the competitiveness of wood panels. We have developed a mechanism for increasing the level of competitiveness of Russian-made wood panels. Within the framework of the mechanism, we propose to give a current assessment of the level of competitiveness of wood-based panels, using tools to conduct information monitoring, which allows predicting the values of the competitiveness of wood-based panels in the future and adjusting these values.