The article analyzes the aspects of the development of innovation engineering as a tool for maximizing the profit of an enterprise, including through the implementation of diversification measures (the use of various types of engineering in the design of innovative solutions). The feasibility of developing engineering services as an optimal solution to minimize losses from the COVID-19 pandemic has been determined. An overview of key indicators of Russian engineering is presented, the characteristic specifics of the integration of innovations in the project format in the context of engineering are substantiated. Aspects of engineering activities lie in the field of innovative characteristics of the project, in this connection, it is logical to consider engineering as "engineering innovations" - as a set of works performed and / or services provided within the framework of the formation of a project, of an innovative nature (including creation, execution, promotion of a project regarding the object of innovation). The article schematically presents the structural elements of the complex of works performed (services provided). Innovative design as a product of innovation engineering appears to be a significant tool in achieving high production rates and increasing the economic performance of a business entity. Given the nature of the negative impact of the COVID 19 pandemic on the economic environment in all sectors of the economy, innovative design, as meeting the need for innovative solutions (within the framework of engineering as a format for implementation), is seen as a promising option to increase production growth rates.