The relevance of the research topic is dictated by the ongoing processes of transition to the digital sphere of all operations, mechanisms of interaction and provision of services under the conditions of the introduced quarantine measures. The second wave of coronavirus infection that swept the world in the fall of 2020 is forcing a significant revision of the technology for providing many services, including financial ones. In this regard, it is necessary to constantly search for and improve digital technologies, to intensify intellectual and innovative activities. The results obtained lay the foundation for building a new image of the financial market based on AI technologies. New financial institutions operating on artificial intelligence technologies allow many operations and business processes to be performed remotely. Intelligent insights are exactly the kind of products that can be digitally acquired and generated remotely. The formed digital financial infrastructure allows you to quickly enough finance intellectual development and attract investments in this industry.