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Статья
Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine
M. Kletecka-Pulker,
H. Mondal,
D. Wang,
R. Parra,
A. Maigoro,
S. Lee,
T. Garg,
E. Mulholland,
H. Devkota,
B. Konwar,
S. Patnaik,
R. Lordan,
F. Nawaz,
C. Tsagkaris,
R. Rayan,
A. Louka,
R. De,
P. Badhe,
E. Schaden,
H. Willschke,
M. Maleczek,
H. Boyina,
G. Khalid,
S. Uddin,
Sanusi,
J. Khan,
J. Odimegwu,
A. Yeung,
F. Akram,
C. Sai,
S. Bucher,
S. Paswan,
R. Singla,
B. Shen,
S. Di Lonardo,
A. Tosevska,
J. Simal-Gandara,
M. Zec,
E. González-Burgos,
M. Habijan,
M. Battino,
F. Giampieri,
A. Tikhonov,
D. Cianciosi,
T. Forbes-Hernandez,
J. Quiles,
B. Mezzetti,
S. Babiaka,
M. Ahmed,
P. Piccard,
M. Urquiza,
J. Depew,
F. Schultz,
D. Sur,
S. Pai,
M. Găman,
M. Cenanovic,
N. Tzvetkov,
S. Tripathi,
K. Kharat,
A. Garcia-Sosa,
S. Sieber,
A. Atanasov,
2021
The open innovation hub Digital Health and Patient Safety Platform (DHPSP) was recently established with the purpose to invigorate collaborative scientific research and the development of new digital products and personalized solutions aiming to improve human health and patient safety. In this study, we evaluated the effectiveness of a Twitter-based campaign centered on using the hashtag #DHPSP to promote the visibility of the DHPSP initiative. Thus, tweets containing #DHPSP were monitored for five weeks for the period 20.10.2020-24.11.2020 and were analyzed with Symplur Signals (social media analytics tool). In the study period, a total of 11,005 tweets containing #DHPSP were posted by 3,020 Twitter users, generating 151,984,378 impressions. Analysis of the healthcare stakeholder-identity of the Twitter users who used #DHPSP revealed that the most of participating user accounts belonged to individuals or doctors, with the top three user locations being the United States (501 users), the United Kingdom (155 users), and India (121 users). Analysis of co-occurring hashtags and the full text of the posted tweets further revealed that the major themes of attention in the #DHPSP Twitter-community were related to the coronavirus disease 2019 (COVID-19), medicine and health, digital health technologies, and science communication in general. Overall, these results indicate that the #DHPSP initiative achieved high visibility and engaged a large body of Twitter users interested in the DHPSP focus area. Moreover, the conducted campaign resulted in an increase of DHPSP member enrollments and website visitors, and new scientific collaborations were formed. Thus, Twitter campaigns centered on a dedicated hashtag prove to be a highly efficient tool for visibility-promotion, which could be successfully utilized by healthcare-related open innovation platforms or initiatives.
Цитирование
Версии
- 1. Version of Record от 2021-01-01
Метаданные
Об авторах
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M. Kletecka-Pulker
Ludwig Boltzmann Institute for Digital Health and Patient Safety (LBI-DHPS), Medical University of Vienna, Spitalgasse 23, 1090 Vienna, Austria, Institute for Ethics and Law in Medicine, University of Vienna, Spitalgasse 2-4, 1090 Vienna, Austria -
H. Mondal
Nil Ratan Sircar Medical College and Hospital, Kolkata, India instead of Bhima Bhoi Medical College and Hospital, Balangir, Odisha, India -
D. Wang
Centre for Metabolism, Obesity and Diabetes Research, McMaster University, 1280 Main St. W., Hamilton, ON L8N 3Z5, Canada -
R. Parra
European Molecular Biology Laboratory, Heidelberg, Germany -
A. Maigoro
Department of Microbiology and Molecular Biology, College of Bioscience and Biotechnology, Chungnam National University, Daejeon, 34134, Republic of Korea -
S. Lee
Department of Microbiology and Molecular Biology, College of Bioscience and Biotechnology, Chungnam National University, Daejeon, 34134, Republic of Korea -
T. Garg
Seth GS Medical College KEM Hospital, Mumbai-40012, India -
E. Mulholland
Gastrointestinal Stem Cell Biology Laboratory, Wellcome Trust Centre for Human Genetics, University of Oxford, Oxford, United Kingdom -
H. Devkota
Graduate School of Pharmaceutical Sciences, Kumamoto University, 5-1 Oe-honmachi, Kumamoto 862-0973, Japan, Program for Leading Graduate Schools, HIGO Program, Kumamoto University, Japan -
B. Konwar
Independent, Guwahati, Assam, India -
S. Patnaik
Department of Bioengineering, University of Texas at Dallas, Richardson, TX, USA -
R. Lordan
Institute for Translational Medicine and Therapeutics, Perelman School of Medicine, University of Pennsylvania, USA -
F. Nawaz
Mohammed Bin Rashid University of Medicine and Health Sciences, Dubai, United Arab Emirates -
C. Tsagkaris
University of Crete, Faculty of Medicine, Heraklion, Greece -
R. Rayan
High Institute of Public Health, Alexandria, Egypt -
A. Louka
Independent, Corfu 49084, Greece -
R. De
ICMR-National Institute of Cholera and Enteric Diseases, P-33, CIT Rd, Subhas Sarobar Park, Phool Bagan, Beleghata, Kolkata, West Bengal 700010, India -
P. Badhe
Swalife Foundation, Bhavani Peth, Ganeshnagar, Karmala, Solapur Maharashtra 413203, India -
E. Schaden
Ludwig Boltzmann Institute for Digital Health and Patient Safety (LBI-DHPS), Medical University of Vienna, Spitalgasse 23, 1090 Vienna, Austria, Department of Anaesthesia, Intensive Care Medicine and Pain Medicine, Medical University of Vienna, Waehringer Guertel 18-20, 1090 Vienna, Austria -
H. Willschke
Ludwig Boltzmann Institute for Digital Health and Patient Safety (LBI-DHPS), Medical University of Vienna, Spitalgasse 23, 1090 Vienna, Austria, Department of Anaesthesia, Intensive Care Medicine and Pain Medicine, Medical University of Vienna, Waehringer Guertel 18-20, 1090 Vienna, Austria -
M. Maleczek
Ludwig Boltzmann Institute for Digital Health and Patient Safety (LBI-DHPS), Medical University of Vienna, Spitalgasse 23, 1090 Vienna, Austria, Department of Anaesthesia, Intensive Care Medicine and Pain Medicine, Medical University of Vienna, Waehringer Guertel 18-20, 1090 Vienna, Austria -
H. Boyina
Department of Pharmacology, School of Pharmacy, Anurag Group of Institutions, Venkatapur, Ghatkesar, Medchal–Malkajgiri district, Hyderabad, Telangana, India -
G. Khalid
Department of Pharmaceutical Sciences, Università degli Studi di Milano, Via G. Colombo, 71, 20133 Milano, Italy, Department of Pharmaceutics and Pharmaceutical Technology, Bayero University, Kano, P.M.B. 3011, Nigeria -
S. Uddin
Department of Pharmacy, Southeast University, Dhaka, Bangladesh, Pharmakon Neuroscience Research Network, Dhaka, Bangladesh -
Sanusi
Indonesian Institute of Sciences, Jakarta, Indonesia -
J. Khan
Department of Medical Laboratory Sciences, College of Applied Medical Sciences, Majmaah University, Majmaah, 11952, Saudi Arabia -
J. Odimegwu
Department of Pharmacognosy, Faculty of Pharmacy, College of Medicine Campus. University of Lagos. Nigeria -
A. Yeung
Oral and Maxillofacial Radiology, Applied Oral Sciences and Community Dental Care, Faculty of Dentistry, The University of Hong Kong, Hong Kong, China, Ludwig Boltzmann Institute for Digital Health and Patient Safety (LBI-DHPS), Medical University of Vienna, Spitalgasse 23, 1090 Vienna, Austria -
F. Akram
Department of Pharmaceutics, Faculty of Pharmacy, The Islamia University of Bahawalpur 63100, Pakistan -
C. Sai
Amity Institute of Pharmacy, Amity University, Uttar Pradesh, Lucknow Campus, Gomati Nagar, Lucknow- 226010, Uttar Pradesh, India -
S. Bucher
Indiana University School of Medicine, Department of Pediatrics, Division of Neonatal-Perinatal Medicine, 1030 West Michigan St. Suite C4600, Indianapolis, IN 46202, USA -
S. Paswan
Department of Pharmacology, CSIR-National Botanical Research Institute, Lucknow, India, Amity Institute of Pharmacy, Amity University Uttar Pradesh, Lucknow Campus,Lucknow,Uttar Pradesh, India -
R. Singla
Institutes for Systems Genetics, Frontiers Science Center for Disease-Related Molecular Network, West China Hospital, Sichuan University, Xinchuan Road 2222, Chengdu, Sichuan, China -
B. Shen
Institutes for Systems Genetics, Frontiers Science Center for Disease-Related Molecular Network, West China Hospital, Sichuan University, Xinchuan Road 2222, Chengdu, Sichuan, China -
S. Di Lonardo
Research Institute on Terrestrial Ecosystems-Italian National Research Council (IRET-CNR), Via Madonna del Piano 10, 50019 Sesto Fiorentino (Fi), Italy -
A. Tosevska
Ludwig Boltzmann Institute for Digital Health and Patient Safety (LBI-DHPS), Medical University of Vienna, Spitalgasse 23, 1090 Vienna, Austria, Department of Molecular, Cell and Developmental Biology, University of California Los Angeles, Los Angeles CA 90095, USA -
J. Simal-Gandara
Nutrition and Bromatology Group, Department of Analytical Chemistry and Food Science, Faculty of Food Science and Technology, University of Vigo - Ourense Campus, E-32004 Ourense, Spain -
M. Zec
Institute for Medical Research, University of Belgrade, Serbia -
E. González-Burgos
Department of Pharmacology, Pharmacognosy and Botanical, Faculty of Pharmacy, University Complutense of Madrid, Spain -
M. Habijan
Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, 31000 Osijek, Croatia -
M. Battino
Department of Clinical Sciences, Faculty of Medicine, Polytechnic University of Marche, 60131, Ancona, Italy, International Research Center for Food Nutrition and Safety, Jiangsu University, Zhenjiang 212013, China -
F. Giampieri
Department of Clinical Sciences, Faculty of Medicine, Polytechnic University of Marche, 60131, Ancona, Italy, Department of Biochemistry, Faculty of Sciences, King Abdulaziz University, Jeddah, Saudi Arabia -
A. Tikhonov
Engelhardt Institute of Molecular Biology, Russian Academy of Sciences, 119991 Moscow, Russia -
D. Cianciosi
Department of Clinical Sciences, Faculty of Medicine, Polytechnic University of Marche, 60131, Ancona, Italy -
T. Forbes-Hernandez
Nutrition and Food Science Group, Dept. of Analytical and Food Chemistry, CITACA, CACTI, University of Vigo, Spain -
J. Quiles
University of Granada, Spain -
B. Mezzetti
Department of Agricultural, Food and Environmental Sciences, Polytechnic University of Marche, Ancona, Italy -
S. Babiaka
Department of Chemistry, Faculty of Science, University of Buea, P.O. Box 63, Buea, Cameroon -
M. Ahmed
Department of Pharmacognosy, Faculty of Pharmacy, Alneelain University, Khartoum, Sudan -
P. Piccard
Independent, New York, USA -
M. Urquiza
Independent, Buenos Aires, Argentina -
J. Depew
Independent, Livonia, Michigan, USA -
F. Schultz
Technical University of Berlin, Institute of Biotechnology, Faculty III - Process Sciences, Gustav-Meyer-Allee 25, Berlin, 13355, Germany, Neubrandenburg University of Applied Sciences, Department of Agriculture and Food Sciences, Brodaer Str. 2, Neubrandenburg, 17033, Germany -
D. Sur
Department of Medical Oncology, University of Medicine and Pharmacy “Iuliu Hatieganu”, 400015 Cluj-Napoca, Romania, Department of Medical Oncology, The Oncology Institute “Prof. Dr. Ion Chiricuta”, 400015 Cluj-Napoca, Romania -
S. Pai
Department of Botany, Rayat Shikshan Sansthas, Dada Patil Mahavidyalaya, Karjat 414402, Maharashtra, India -
M. Găman
“Carol Davila” University of Medicine and Pharmacy, 8 Eroii Sanitari Boulevard, Bucharest, Romania, Center of Hematology and Bone Marrow Transplantation, Fundeni Clinical Institute, 258 Fundeni Road, Bucharest, Romania -
M. Cenanovic
Independent researcher, Sarajevo, Bosnia and Herzegovina -
N. Tzvetkov
Department of Biochemical Pharmacology and Drug Design, Institute of Molecular Biology “Roumen Tsanev”, Bulgarian Academy of Sciences, Sofia 1113, Bulgaria, Cancer Drug Resistance Laboratory, Department of Life Science, National Institute of Technology Rourkela, Odisha, India -
S. Tripathi
Cancer Drug Resistance Laboratory, Department of Life Science, National Institute of Technology Rourkela, Odisha, India -
K. Kharat
KETs V.G.Vaze college, Mumbai, India -
A. Garcia-Sosa
Institute of Chemistry, University of Tartu, Estonia -
S. Sieber
Department of Chemistry, University of Zurich, Winterthurerstrasse 190, 8057 Zurich, Switzerland -
A. Atanasov
Ludwig Boltzmann Institute for Digital Health and Patient Safety (LBI-DHPS), Medical University of Vienna, Spitalgasse 23, 1090 Vienna, Austria, Institute of Genetics and Animal Biotechnology of the Polish Academy of Sciences, Jastrzebiec, 05-552 Magdalenka, Poland, Department of Pharmacognosy, University of Vienna, 1090 Vienna, Austria
Название журнала
- Current Research in Biotechnology
Том
- 3
Страницы
- 146-153
Издатель
- Elsevier
Тип документа
- journal article
Тип лицензии Creative Commons
- CC BY
Правовой статус документа
- Свободная лицензия
Источник
- dimensions
