The year 2020 introduced unexpected critical structural changes into a rather conservative sector of drilling services. In a situation where the confirmed volumes of work are unpredictably transferred, postponed, halted, or re-negotiated, the leaders of high-tech service companies providing technical and technological support for oil and gas drilling, had to make a number of strong-willed decisions in order to continue to support the telemetry equipment fleet and retain a team of engineers by staying in the market. Of course, there are those who are not ready for this. In this article, we will look at the technical side of this reboot through a careful optimization of resources used by drilling service companies.