This article presents relevance of distance learning technologies in the current stage of public relations evolution owing to the development level of electronic devices for data transfer, processes of economic integration, the need to "socialize"for people with limited mobility, the need for lifelong learning, and changing conditions of interaction during 2020th pandemic. Based on the analysis of legal as well as organizational and methodological documentation, the available educational experience of general and higher education teachers and our observations, an attempt is made to summarize the challenges of distance learning caused by the imperfection of distance learning regulation, insufficient development of theoretical backgrounds and methodology of distance learning. The mechanism for using ICT technologies in distance learning is also insufficiently developed. This article reveals the decline risks in the quality of education and threats to the health of students in the realization of distance learning. Our own experience in the implementation of distance learning using the "flipped classroom"technology is given.