The global trend of transition to a digital economy is pushing the scientific community to thoroughly research intellectual analytics models since the quality of models directly affects the choice of an effective decision-making strategy. The article discusses the possibilities and technologies for constructing data mining models in the digital service SAP Analytics Cloud, based on open data on the registration of legal entities and individual entrepreneurs in the Russian Federation. The impact of government support measures on the business activity of small and medium-sized businesses in the context of the spread of COVID-19 is assessed. Predictive analytics models are being implemented in the SAP Analytics Cloud, which allows us to assess the future development trends of small and medium-sized businesses in Russia.