Purpose: The methodological origins of the concept of business transformation proposed by the authors are based on the concept of “transformation” - change and transformation, as a system-forming basis in the theory and practice of meinjment, which were laid down in the works of Ansoff, Weber, Mintzberg, Miller, Handwall, etc., It was they who at the end of the twentieth century formed the beginnings of a new methodological base for strategic decision-making - the school of “Configurations and Transformations.” Sharing the views of supporters of this school, the authors have long been engaged in research in the field of this scientific direction. The results of these studies, as well as global trends in the digitalization and globalization of the economy, made the authors aware of the need to distinguish this field of research in an independent, focused direction with their own subject and object area, metatology and methodological tools, like production and music, innovation, investment and other areas in management. To identify this direction, the authors propose to name it “Transformation Management.” At the same time, the authors formulate and submit to the general discussion of the scientific community the content of the subject and object area of this area, as well as the methodological foundations of transformational management developed by them, including the fundamental principles, forms and methods of business transformation. Design/methodology/approach: systems and situational approaches, strategic and effective management methodology. Findings: conceptual foundations of a new scientific direction in the economy, organization and management of entrepreneurship, called “Transformation Management,” have been developed. Originality/value: The problems of maintaining and developing entrepreneurial structures in the context of globalization and digitalization of the world and national economies are updated; Methodological foundations for the formation of transformational competencies of entrepreneurial structures have been developed; the content of the subject and object area of the scientific direction “Transformation Management” was determined, fundamental principles, methods and forms of business transformation were formed in the context of the development of the digital economy and the globalization of economic processes.