The objective of the article is to analyze the share and the amount of farm households in the regions of the North Western Federal District of Russia. The period chosen for the analysis makes from 2005 to 2019, excluding to year 2020 due to particular circumstances connected with COVID-19. We assume, that development of farm households, in case it takes place, should be supplemented by the creating different kinds of non-importables connected with agricultural industry. Those non-importables can be promoted and sold with the help of Internet and to diversify the main product farms, so to raise their incomes. All those suggestions are the main goal to contribute in rural poverty eradication which leads to outmigration, dying of the countryside and serios ecological problems. Those ecological problems cannot be solved by poor people, but we assume that farmers getting profit from their territory are interested in preserving the environment, and we find the confirmation of this statement on our field research. © The Authors, published by EDP Sciences, 2020.