The paper examines the trends and prospects for the development of the tourism industry in the context of overcoming the consequences of COVID-19. The pandemic of the new coronavirus infection has hit the tourism industry very hard. The tourist flow decreased by more than half, and incomes fell accord-ingly. The recovery will very much depend on how the pandemic progresses and on the state of affairs in the economy. The Russian travel industry was not ready for a surge in summer demand from Russian tourists, and a significant increase in prices for quality hotels exposed the problem of their shortage on the market. The program to stimulate domestic tourism is an absolute innovation in promot-ing regions and certainly an effective tool to stimulate sales in the tourism indus-try at the country level. Copyright 2021 for this paper by its authors.