Статья

Analysis of Hublot’s development strategy in the watch market

A. Butov, V. Velikorossov, M. Maksimov, N. Prodanova, F. Akulinin, G. Zanguttina,
2021

The purpose of the presented article is to study the strategy of the Hublot company at all stages of its life cycle, and the tasks of the study include the study of the history of the company's development and its competitive advantages in the watch market. Aspects of competition in the luxury watch sector are reviewed, as well as measures taken by the company's management to mitigate the effects of the coronavirus pandemic in 2020.

Цитирование

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Версии

  • 1. Version of Record от 2021-05-31

Метаданные

Об авторах
  • A. Butov
    PRUE - Plekhanov Russian University of Economics
  • V. Velikorossov
    PRUE - Plekhanov Russian University of Economics
  • M. Maksimov
    PRUE - Plekhanov Russian University of Economics
  • N. Prodanova
    PRUE - Plekhanov Russian University of Economics
  • F. Akulinin
    PRUE - Plekhanov Russian University of Economics
  • G. Zanguttina
    ATU - Almaty Technological University
Название журнала
  • Laplage em Revista
Том
  • 7
Выпуск
  • Extra-B
Страницы
  • 230-237
Издатель
  • Laplage em Revista
Тип документа
  • journal article
Тип лицензии Creative Commons
  • CC BY
Правовой статус документа
  • Свободная лицензия
Источник
  • dimensions